H M s Target Market Range Age Group Essay - 2157 Words

Hennes Mauritz (HM) is one of the largest clothing retailers worldwide. Their target market range age group is about 0-40 years old, but is most popular for those 15-30 years old. The brand reputation has achieved the assumption that their goal is to offer fashionable clothing at a reasonable price. Their clothing is always on trend, and sold at an affordable price from about $0.80 to $450. HM buys stock in large columns to keep prices affordable for their average consumer. They partake in many collaborations with designers and celebrities, such as, David Beckham, Alexander Wang, and the most recent, Kenzo, as well as many more. They have worked to achieve a quick and well established system with stores all around the world, and a large consumer variety. HM is regularly featured in respectable fashion magazines, such as Vogue and Elle. The following shows all of the countries a customer is able to shop from on the online website. With HM’s many strengths come many weaknesses. Although buying in large amounts keeps prices affordable, it can also lead to overstocking, and later the lowering of an already affordable price, as well as a lack of control over product production. Uncontrollably, their target customer base is highly affected by the changing macro economic conditions. They are new to the United States online store compared to their competitors (Gap, Zara, Forever 21). Their clothing is usually not original due to how they follow the trends of luxury brands onShow MoreRelatedContents. Introduction2. Definition Of Marketing2. Marketing1662 Words   |  7 PagesOrientation 2 Sales Orientation 3 Market Orientation 3 Marketing Process 3 Market Analysis 4 Selecting Target market 5 Marketing Mix overview 6 Implementation and Control 7 Strategy Control 8 Difference between Business and consumer Markets (B2B vs. B2C) 9 B2B (business-to-business) marketing 9 B2C (business to consumer) marketing 9 Comparison between HM and Zara 11 How Marketing Mix helps in achieving organisations objectives 16 Executive Summary 17 Current market situation analysis 17 Internal analysisRead MoreZara vs H M - Competitor Analysis1655 Words   |  7 Pages ROLL NO.: 16 Zara is a flagship brand of the Spanish retail group, Inditex group. Inditex is the worlds largest fashion group, which owns other fashion brands such as Pull amp; Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home, Lefties and Uterqà ¼e. It was founded in 1975 by Amancio Ortega, when he decided to expand his factory inRead MoreTesco 126 Marking Plan Of Uniqlo1583 Words   |  7 PagesThere are many global apparel clothing firms like UNIQLO, such as GAP, Inditex (ZARA), and HM which are the most competitive enterprise of UNIQLO (UNIQLO, 2017). UNIQLO’s goal is to overtake these companies on sales to become the best global apparel brand (Fast Retailing, 2017). In order to achieve the aim, UNIQLO has a three-pronged brand expansion strategy: 1. Actively developing international market 2. Establishing better digital-powered retailing chain 3. Building GU into a second pillarRead MoreZara - Marketing Research1034 Words   |  5 PagesTask 1 zara marketing research Zara is a spanish chain store in Inditex group, one of the worlds biggest retail store in the world who are also owners of zara home. Zara is a fast industry bt its unique business model is based on innovation and flexibilty. they design and distribute a garment to the market in just 15 days. they always have new products but in limited supply. the customer feels there is an exclusitivity , since only a few items are on display even though stores are plannedRead MoreComparison Fo Marketing Strategies of HM and Splash3684 Words   |  15 Pages Hamp;M vs. SPLASH Marketing Term End Paper SUBMITTED BY: Group 3: Section B HARMAN GILL KRISHNA OZA LAVANYA PAPOLU PRIYANKA NARAYANAN SANDHYA KEERTHI VIPIN VISHAKHA NATANI VS. INTRODUCTION In this term paper we will compare two companies, Splash of Landmark Group and Hamp;M, two leading fashion retailers in UAE. We will individually analyse the marketing strategies of the two companies and compare them to see which one is more successful in the UAE market. We will also suggestRead MoreHM- Brand and Distribution Strategy2245 Words   |  9 PagesAnalysis and Distribution Strategy by DIANA CAMPOS 1 Table of Contents 1. Intro: The HM Hennes and Mauritz AB Group 2. HM The Brand 2.1. Company Profile 2.2. Environment of the brand 2.3. Target consumer 2.4. Geographical extension 2.5. Turnover 3. Distribution Strategy 4. Conclusion Bibliography 3 3 3 4 6 6 7 8 10 11 2 1. Intro: The HM Hennes and Mauritz AB Group The HM Hennes and Mauritz AB Group is a Swedish multinational retail company, considered the second retailer in the world afterRead Moreï » ¿Case Study: ASOS 1569 Words   |  7 Pagesï » ¿Case Study: ASOS ASOS (As Seen On Screen) launched as an online retailer in 2000 and is now the UK s largest online fashion and beauty retailer. The company now has over 35,000 branded and own label products available. ASOS has websites targeting the UK much of Europe, USA, and Australia and ships to over 190 other countries from its central distribution centre in the UK. ASOS has been increasingly successful through marketing their products and brands online without the facility ofRead MoreHM Entering Australia2778 Words   |  12 PagesMauritz (HM) was first established in 1947 and have since expanded internationally and currently operate in 34 countries (HM, 2009). As HM continues to expand every year, the following report has chosen Australia as the new market, where analysis has been conducted to provide HM with recommendations of which market entry method they should adopt and the threats and issues they must overcome to be able to succeed. 1.0 - Country Analysis – Australia For the purpose of this report HM (HennesRead MoreB2b Decision Buying Process : Business1614 Words   |  7 Pagesthe influence can be seen in Figure 2 in the Appendix. In a few ways, both B2B and B2C markets are similar in influence however the main difference is seen in the buying unit, the types of decisions made and the decision process (Kotler, 2012, p. 192). In the B2B environment, one can see that the marketing mix, which will be discussed later on, and also other stimuli under the name PESTLE affect the business market. The PESTLE stimuli can be referred to as the political, economical, social/culturalRead MoreHM Company Analysis Essay7159 Words   |  29 Pages3.4. Technology Factors 6 4. INDUSTRY ANALYSIS 6 5. Hamp;M 8 6. STRATEGY 10 7. SEGMENTATION 11 8. TARGETING 13 9. POSITIONING 14 10. CONSUMER BEHAVIOUR 15 11. MARKETING 17 12. SUPPLY CHAIN 22 13. CONCLUSION 24 14. BIBLIOGRAPHY 25 1. EXECUTIVE SUMMARY The fashion industry is evolving to ever faster incorporate catwalk design to high street stores, with strong competition within an oligopoly market. The ever increasing speed of product supply within the industry

Analysis Of Alighieris The Divine Comedy - 760 Words

In Alighieri’s â€Å"The Divine Comedy†, Dante learns a lot about the afterlife as he walks through The Inferno, Purgatorio, and Paradiso. The way Alighieri uses first person and imagery changes the â€Å"normal† idea of heaven and hell and gives a new perspective on what happens after we die. Some of Alighieri’s most descriptive work is when he writes about the how the souls suffer in The Inferno and Purgatorio. In the beginning of the Inferno, Dante runs into three creatures that stop him from going up the mountain to heaven. It shows that sin stands between us and heaven. When Dante is told by Virgil that they will go through the whole afterlife, its symbolic that sometimes we have to go through Hell to get to heaven. Not shortly after he is†¦show more content†¦Alighieri writes in a way to make Satan to seem powerless and insignificant. It is further proved when Dante and Virgil crawl on him and he can’t do anything about it. Alighierià ¢â‚¬â„¢s use of first person adds a large amount of personalized reactions and adds a more human view on hell as opposed to the standard description of this horrible place. Through Dantes experiences, it is clear to see that it is worse than one might think. In the early cantos of The Inferno, Dante is often shocked by what he sees and feels bad for the souls that suffer. He commonly blacks out because the experiences are often too intense for him to handle. It’s not until canto VIII that Dante gets into the correct mindset of these people deserve to be here. â€Å"May you weep for all eternity, for I know you, hell dog, filthy as you are.†Ã¢â‚¬ ¦Ã¢â‚¬Å"Down! Down! With the other dogs!† It’s a more personal story because Dante can see those who did wrong and truly see that all these souls deserve to be here. Later in Purgatorio, Dante comes across the circle of the proud and he feels like he needs to stay there because he is proud. In the end of Paradiso D ante meets God. Alighieri’s way of showing it is quite unique because he says that he can’t explain what happened, but how he remembers the great feeling that came with it. â€Å"The ravished memory swoons and falls away. As one who sees in a dream and wakes to find the emotional impression of his visionShow MoreRelated Analysis of the Inferno of Dante Alighieris Divine Comedy Essay1221 Words   |  5 PagesAnalysis of the Inferno of Dante Alighieris Divine Comedy The Divine Comedy by Dante Alighieri is considered by many as the first great poem in the Italian language and perhaps the greatest poem written in Medieval Europe. The poem is so famous that one of the minor characters, Capaneus the great blasphemer, has his name on a mesa on one of Jupiters moon Io (Blue, 1). Also, the poem is divided into three canticles, or sections, Inferno, Purgatorio, andRead More Analysis of Robert Frosts Fire and Ice Essay1087 Words   |  5 PagesAnalysis of Robert Frosts Fire and Ice      Ã‚  Ã‚   For Robert Frost, poetry and life   Ã‚  Ã‚  Ã‚  Ã‚   were one and the same.   In an interview he said, One thing I care about,   Ã‚  Ã‚  Ã‚  Ã‚   and wish young people could care about, is taking poetry as the first form   Ã‚  Ã‚  Ã‚  Ã‚   of understanding.   Each Robert Frost poem strikes a chord somewhere, each   Ã‚  Ã‚  Ã‚  Ã‚   poem bringing us closer to life with the compression of feeling and   Ã‚  Ã‚  Ã‚  Ã‚   emotion into so few words.   This essay will focus on one particularRead MoreCanto Xx of Dantes Inferno1074 Words   |  5 PagesAn Analysis of The Souls Damned in Canto XX from Dante Alighieri’s Inferno Introduction Virgil and Dante find themselves in Circle Eight, Bolgia Four. The damned in this circle are all diviners and soothsayers, viewed by Dante as practitioners of impious and unlawful arts who attempt to avert God’s designs by their predictions. Virgil implies that those who do prophesy believe that God Himself is â€Å"passive† in the face of their attempts to foresee, and possibly change, the future. For such impietyRead MoreAnalysis Of `` Inferno And Thomas More s Satirical Dialogue `` Utopia ``1366 Words   |  6 Pagesvarious techniques throughout their stories. There are a plethora of accounts where irony is apparent, including the sceneries, dialogue, and titles that are portrayed in their work. This essay will examine and compare the uses of irony in Dante Alighieri’s narrative poem, Inferno and Thomas More’s satirical dialogue, Utopia. Dante’s Inferno describes distinctive uses of irony through the punishments inflicted on the sinners of God. One example of irony in Dante’s Inferno is when Dante travels through

Internship Is A Opportunity For College Students - 1333 Words

An internship is one of the the most valuable off campus activity that one can experience before their graduation. The primary goal of an internship is to add educational experience to students. Internships help encourage a link between theory and real practice. An internship gives a learning possibility for college students to use ideas, information and skills gained from real situational tasks, to judge the acceptability of a future career, and to fight for their future employment and to develop an awareness of community, economic and social problems in an exceedingly international society. The scope of internship includes the expectation for college students to remodel sensible experiences into a thoughtful analysis of the spot. There area unit several fields in numerous industries that provide internships like care, retail marketing, engineering science, finance, marketing, administrative work, etc. Internship is a great way to earn work experience, that then helps develop the st udent s abilities for their careers. There some people that believe internship is not a great way for experience, that internship is an exploitation of the students by the companies and universities. For example, a researcher at the Himalayan Languages Project named Ross Perlin seems to believe that internships are an exploitation specifically with this statement â€Å"Instead of steering students toward the best opportunities and encouraging them to value their work, many institutions of higherShow MoreRelatedImportance Of Internships On The Life Of A Law Student1070 Words   |  5 PagesImportance of internships in the life of a law student William Shakespeare: Ignorance is the curse of God; knowledge is the wing wherewith we fly to heaven. As rightly pointed out by the legend of literature that with the power of knowledge one can have access to the doors of heaven. It is not only he who recognised the importance and value of knowledge in the world, but several brilliant minds have also focused on its vitality and proficiency that it possess within itself. In my point of viewRead MoreThe Benefits Of College Internship979 Words   |  4 Pageswas expected would be nice. That opportunity does exist: it is an internship. Internships are positions taken by students in order to meet a school requirement or to gain experience. Internships usually have participants that are students in college or graduate school. While there are a multitude of beneficial reasons to participate in an internship, they have proven to have some disadvantages. Students have conflicting views about whether or not a college internship should be a requirement for graduationRead MoreBenefits And Benefits Of Internships Essay728 Words   |  3 PagesThroughout the spring semester each year, college students begin to plan for their summer months off. For some, this is planning family vacations or trips to the beach with friends; however, for others it is cleaning up cover folders, updating resumes, and filling out applications for an opportunity that is highly compet itive and sometimes difficult to find: an internship. Although some argue that internships are unfair because students are essentially working a real job without receiving the moneyRead MoreThe Importance of Internships1025 Words   |  5 PagesTHE IMPORTANCE OF INTERNSHIPS Growing up in school, students are constantly reminded that a college education is necessary to make a decent salary. Over the years, it has become evident to many young adults that this statement is indeed true. However, as the need for jobs increases, so does the necessity of being more competitive in a work field. Since our generation has grown up knowing that graduating from college is a necessity, a college education is no longer enough to be competitive inRead MoreEssay on Unpaid Internships: Pricy or Priceless?1618 Words   |  7 PagesEvery college student is concerned about his or her academic future, especially nowadays in times of the economic crisis. College students are desperate for experience that might distinguish them later from other job applicants and improve their chances of getting their desired jobs. Internships provide valuable experience necessary for jobs and are an important part of the academic career. However, when it comes to internships, the issue of unpaid internships may be raised with opinions differingRead MoreInterns Will Build Good Network978 Words   |  4 PagesInterns will build good network. Everyone you meet in an internship is a potential contact for your network and someone you can call upon for advice and referrals when you are job-hunting closer to graduation time. ïÆ'Ëœ You will build your resume. Any kind of experience on your resume is helpful, but career-relevant internship experience will make a better impression on employers than your serving job. Many employers use internships as a trial period and will already have plans to recruit on a permanentRead MoreThe Benefits Of College Internship709 Words   |  3 Pageswould be nice. That opportunity does exist: it is an internship. Internships are positions taken by students in order to meet a school requirement or to gain experience in a field of interest. Internships usually have participants that are students in college or graduate school. While there is a multitude of beneficial reasons to participate in an internship, they have proven to have some disadvantages. Students have conflicting views about whether or not a college internship should be a requirementRead MoreThe Importance of Internships to College Students1533 Words   |  7 PagesSchool of Engineering obtained one or more in ternships during their undergraduate studies. Of those who responded, eighty-two percent were employed full-time after graduation earning a median salary of $62,500 (Santa Clara University). This research exhibits that internships can be an important strategy in the efforts toward job search for both students, as well as for employers looking to hire valuable employees. As defined by InternNE.com, an internship is any carefully monitored service or workRead MoreEssay on High School Internships1528 Words   |  7 PagesHigh School Internships When thinking about graduating high school and going into college, do you ever think that you will get a job right when you graduate? Yes that may be the case for some individuals but for the more technical jobs and the ones that require more schooling for, look for student who have experience with their major. It is important to know the different internships that are offered throughout high school and college. Browsing through the Missoula hospitals web pages I found informationRead MoreInternships Do More Harm Than Good965 Words   |  4 PagesInternships do more harm than good What is an internship? An internship is a work-related learning experience for individuals who wish to develop hands on work experience in a certain occupational field. Most internships are temporary assignments that last approximately three months or up to a year. After reading the essayâ€Å" Take This Internship and Shove it â€Å" by Kamenetz Anya who graduated from Yale University, I agree with her that internships do more harm than good because of the opportunity cost

Hofstede and GLOBE National Culture Models †MyAssignmenthelp.com

Question: Discuss about the Hofstede and GLOBE National Culture Models. Answer: Introduction: We are living in a global era whereby all people are brought together and closer by technology. This implies that people from different cultures are working together and communicating to their colleagues more and more (Hofstede et al., 2010, p. 350). Despite this being exciting, it could turn out to be frustrating and fraught with uncertainty. How does a person relate to another of a different culture management? What does he/she say or not say to start a conversation? Are there any culture-bound taboos that one has to be aware of or not? Establishing connections with different people from varying cultural backgrounds is important to an organization. Building connections is a factor to consider when motivating personnel, structuring projects, and implementing strategies (Tung and Verbeke, 2010, p. 33). How we understand cultural differences is relegated to learning from our mistakes and the general guidelines that have to be followed. Fortunately, Hofstede researched these questions in the 1970s. What emerged after ten years of research and thousands of interviews was a cultural dimension model that today is internationally recognized as a business standard management. Hofstede accessed people working in the same company in over 40 countries where he gathered cultural data and proceeded to analyze his findings (Valente, 2010, p. 1900). Initially, he identified four cultural dimensions that help in differentiating one culture from the rest. He later added a 5th dimension that forms todays model. Hofstede scored every country on a scale of 0 to 100 for the five dimensions (Hofstede, 2010, p. 55). The higher the score, the higher that dimension is manifest in the society and workplace. After gathering sufficient database about cultural statistics, He analyzed his results and found out that there were clear patterns of differences and similarities amid the responses along these 5 dimensions (Minkov and Hofstede, 2012, p. 10). Hofstede research was undertaken on IBM employees only, which enabled him to characterize the patterns of national differences in culture by significantly alleviating the challenge of the differences manifest in a company culture management. The five Hofstede dimensions are: Power or distance (PD) Individualism (IDV) Masculinity (MAS) Uncertainty or Avoidance Index (UAI) Long-term orientation (LTO) In todays workplaces, it has been interesting to see how employees with different cultures react and interact with foreign colleagues in their nation, including Australia. In Eastern Europe nations, the main reaction to foreign workers is age. However, given sufficient knowledge then knowledge is not a barrier to Hofstede dimensions. To begin with, Professor McSweeneys view of national cultures will be presented. The myth of national culture is nothing more than just the collection of media and social imaginings that live in a permanent exception to the realities of a nation. The exception is assumed to waterproof national culture against interaction with foreigners while destroying the meaning of nationals outside the national territory at the same time (Burgess and Gold, 2015, p. 40). The question about whether everything addressing this aforementioned reality is exceptional and contains local causes, then the much people know and think about national culture is dismissed with no validity beyond their borders. The myth states that a nation is like an orphan and in this case an orphan, or an autistic individual who faces massive challenges while attempting to establish a meaning outside the relationship with his/her state-territory-origin (Venaik and Brewer, 2013, p. 469). This is the reason why nation-states pr ovide themselves with the folklore of national animals that face death when they cross the States border, from the Purto Rican coquito the Iberian lynx, which is a Disneyfied model of the primary national virtue, being unable to exist outside of the borders of the State and its imagination. On the other hand, Hofstede survey on Australia provides revealing results on national cultures. Hofstede generalizes about the whole national population in all countries using questionnaire responses from the IBM. There is no evidence that the feedback he gathers is nationally representative of all nations. His 5 model is based on assumptions that every person share a common national culture with the other people from other countries. Hofstedes assumption that all people are equally plausible like those of IBM is a myth and cannot be relied upon. Relying on his assumption requires people to assume that the average national culture is acceptable among all groups of people. However, there is no evidence based on sound reasoning that the average IBM responses reflected the national average. His assumption can be termed as a mere leap of faith. The IBM respondents were already permanently mentally programmed with three non-interacting culture hence subverting its reliability. Based on t hese justifications, Professor McSweeneys view on national cultures is more compelling than that of Hofstede (Venaik and Brewer, 2010, p. 88). Finally, a single culture can be applied in determining the actions of the entire population as postulated my Prof McSweeneys view on national cultures. Conclusion National culture has to be against the kind of activities that people do but has to be okay with them. People with different cultures are able to work together in a different country that offers a different cultural setting that all of the employees are comfortable with. In summary, national culture goes hand in hand with cultural differences, and this forms a national unity. Bibliography Burgess, J. and Gold, J.R. eds., 2015.Geography, the media, and popular culture. Routledge. Hofstede, G., 2010. Geert Hofstede. National cultural dimensions. Hofstede, G., Garibaldi de Hilal, A.V., Malvezzi, S., Tanure, B. and Vinken, H., 2010. Comparing regional cultures within a country: Lessons from Brazil.Journal of Cross-Cultural Psychology,41(3), pp.336-352. https://geert-hofstede.com/countries.html https://www.youtube.com/watch?v=u_l84Dj2eXY Minkov, M. and Hofstede, G., 2012. Hofstedes fifth dimension: New evidence from the World Values Survey.Journal of cross-cultural psychology,43(1), pp.3-14. Tung, R.L., and Verbeke, A., 2010. Beyond Hofstede and GLOBE: Improving the quality of cross-cultural research. Valente, J., 2010.The myth of manliness in Irish national culture, 1880-1922. University of Illinois Press. Venaik, S. and Brewer, P., 2010. Avoiding uncertainty in Hofstede and GLOBE.Journal of International Business Studies,41(8), pp.1294-1315. Venaik, S. and Brewer, P., 2013. Critical issues in the Hofstede and GLOBE national culture models.International Marketing Review,30(5), pp.469-482.